Leading local chain of supermarket format "near home", in search of a new team member for the position of Head of Loyalty Program, Kharkiv.
The company offers:
- Competitive salary;
- Friendly and positive team;
- Prospects for development and growth;
- Participation in new ambitious projects.
Main responsibilities:
- Loyalty program: development strategy, creation of a promotion plan according to the marketing strategy, reboot of the existing loyalty program.
- Working with a client database: systematizing the collection of personal data, forming client directories, finding new ways to enrich client data, segmenting the client base.
- Mechanics of the loyalty program: analysis and reboot of the existing mechanics of the loyalty program, creation of new mechanics, conducting experiments and scaling them for different groups of clients, creating personal offers for clients
- Competitor analysis: analysis of existing loyalty programs by market, detachment from competitors.
- Analytics: building reports on loyalty program metrics, testing hypotheses for marketing activities, calculating feasibility studies, visualizing reports (dashboards).
Requirements for a candidate:
- Total work experience of at least 5 years in such areas as retail (food / non-food), drogerie, distribution, pharmacies, banks.
- Proficiency in analytical methods (ABC analysis, RFM analysis, “leaky bucket”, cohort analysis).
- Knowledge and ability to work with loyalty program performance indicators. Ability to influence KPIs.
- Experience in working with personalized offers in the loyalty program for segments and groups of customers.
If you meet all of the above requirements and want to work in a team of professionals, send your resume with a note in the subject line "Head of Loyalty Program, Kharkiv" to the address: [email protected]. Contact person Кseniya +38 (050) 402 10 29 .
