Leading local chain of supermarket and convenience stores, in search of a new team member for the position of Marketing Director, Kharkiv.

The company offers:

• Family friendly team;
• Prospects for development and growth;
• Competitive salary.

Main responsibilities:

• Study of global and regional trends in food retail.
• Search and assessment of market potential in new regions for the company.
• Participation in the development of the concept of stores in terms of navigation and communication with customers.
• Assessment of new locations in terms of the composition and volume of customer traffic and the competitive environment.
• Participation in the development of new formats of the company’s stores and in the renovation of existing ones.
• Development of a brand book, POS materials, advertising concept and marketing strategy.
• Selection of the main communication channels and media carriers. Search for unique solutions and new creative ways to retain and attract traffic.
• Development of a marketing plan for year / month / week, taking into account network development plans. Marketing activities budgeting.
• Development of a promotional policy, a promotional plan.
• Development of advertising content and copywriting (SMM). Communicating to buyers the main competitive advantages of the network in terms of goods, prices and services (business model).
• Analysis of the effectiveness of promotional and advertising activities. ROI calculation. Comparative analysis of the effectiveness of communication channels.
• Analysis of current trends in customer loyalty management and IT solutions. Using a personalized approach to loyalty promotions and discounts.
• Measurement and control of NPS.
• Development of special promotional events for various customer segments in order to increase the value of the company’s loyalty program.

Main requirements:

• Higher education in marketing or economics;
• General experience in marketing from 10 years;
• At least 2 years of experience in the position of Marketing Director;
• Experience in network retail, B2C sphere – will be an advantage;
• Examples of successful marketing campaigns / cases.

If you have the relevant experience and knowledge, you are an active, positive manager, send your CV with the mark “Marketing Director, Kharkiv” to the e-mail: [email protected] . Contact person Irina +38 (050) 410 05 33.