A regional network of branded stores, due to the active development of the company, as well as the need to systematize business processes, announces a competition for the vacant position of CRM Manager / Loyalty Program Manager.

The company offers:

• Competitive salary level;
• Work in a team of professionals;
• Prospects for growth to Digital director;
• The ability to work completely remotely from any convenient location.

Main responsibilities:

• Loyalty program: development strategy, creating a promotion plan according to the marketing strategy, rebooting the existing loyalty program;
• Working with the client database: systematizing the collection of personal data, creating client directories, searching for new ways to enrich client data, segmenting the client base;
• Loyalty program mechanics: analysis and reboot of existing loyalty program mechanics, creation of new mechanics, conducting experiments and scaling them for different groups of clients, creation of personal propositions for clients;
• Analysis of existing loyalty programs in the market;
• Analytics: generating reports on loyalty program metrics, testing hypotheses on marketing activities, feasibility studies, visualizing reports (dashboards).

Requirements for a candidate:

• Higher education;
• General work experience of at least 2 years in such areas as retail (food/non-food), drogerie, distribution, pharmacies, banks
• Knowledge of analytical methods (ABC analysis, RFM analysis, “leaky bucket”, cohort analysis)
• Knowledge and ability to work with loyalty program performance indicators.
• Ability to influence KPI indicators
• Experience with personalized offers in the loyalty program for customer segments and groups.
• Availability of successful projects;
• Analytical mind;
• Communication skills, responsibility, result orientation.

If you meet the above requirements, send your resume with a note in the subject line “CRM manager / Loyalty program manager” to the address: [email protected] or call +38 050 421 74 33 (Telegram, WhatsApp), https:/ /t.me/KseniaVorotnikova Contact person – Ksenia.

Only relevant CVs will accept for consideration. If we did not answer you, then you do not have enough professional experience, but do not hesitate, we will consider you for other vacancies that are or will be in the work of NRG.