A group of companies, which has been producing, importing, exporting and trading alcoholic and low-alcohol drinks for more than 25 years, announces a competition for the vacant position of Brand Manager, Kyiv.
The company offers:
- Competitive level of remuneration;
- Official employment;
- Professional development and career growth;
- Work in a team of professionals;
- Office in Kyiv (Beresteiskaya metro station);
- 5-day work week, normalized schedule.
Main functional responsibilities:
- Brand management for the strong alcohol sector;
- Formation of a brand promotion strategy (marketing-mix, brand platforms, brand territories, communication strategies);
- Formation of a sales strategy;
- Development and implementation of promotion methods (BTL, ATL, Digital);
- Planning trade marketing activities in channels (networks, distribution, HoReCa) for retail outlets and sales teams in the traditional channel, end consumers in the network channel;
- Analysis of markets, their dynamics, composition and share of players, trends, regional characteristics, consumer preferences, market position;
- Working with contractors: drawing up briefs, organizing and conducting tenders, managing relationships with contractors within the framework of agreed work;
- − Monitoring the implementation of sales growth targets and brand indicators (knowledge, consumption, turnover, image indicators, market share, sales volume, representation, etc.) of managed brands;
- Pricing management;
- Product portfolio management;
- Consumer analysis;
- Sales planning;
- Development and launch of new products on the market;
- Determination of sales policy and distribution channels;
- Working with a designer to develop packaging, advertising materials, souvenirs, presentations, labels;
- Product quality control;
- Conducting presentations for the sales department.
Requirements:
- Higher education (marketing, economics – priority);
- Additional education in the areas of pricing, analytics, branding, negotiations, research, design and others is welcome;
- Fluent English is desirable;
- Confident PC user (knowledge of MS Office package), knowledge of the principles of constructing systems research analytics;
- Experience in developing and conducting national advertising campaigns across all communication channels, especially TV, radio, etc.;
- Experience in conducting tenders and communicating with marketing, research and other agencies;
- Experience in managing a national brand;
- Experience in managing projects to bring a brand/SKU to the market;
- Understanding the structure of the Ukrainian alcohol market and players;
- Willingness to work in an office in Kyiv;
- Proactivity, flexibility, initiative.
If you are confident in your abilities and your experience meets the above requirements, send your resume to the NRG Recruiting Company with a note in the subject line “Brand Manager, Kyiv” by email: [email protected] or call tel. +38 044 594 30 98, mobile. +38 050 364 67 53, contact person - Yeva.
Only CVs that best meet the above requirements will be accepted for consideration.
